Before the global platform,
there were air mattresses — and cereal.
Real stories hiding underneath the obvious one. Rivalries, accidents, obsessions and spectacular mistakes.
Before Airbnb became a global platform, its founders were running out of money.
EXPLORE STORYA family business split in two — and created one of sport's most enduring rivalries.
EXPLORE STORYDifferent industries. Different eras. One OXBRIAR collection built around the stories hiding underneath the obvious one.
Every OXBriar film lives here. Different industries. Different eras. The same search for the story underneath the obvious one.
OXBRIAR follows the moments when ambition, invention, rivalry and chance collide — wherever the trail leads.
“If the obvious story is the whole story, it probably isn’t an OXBRIAR story.”
Companies. Rivalries. Inventions. Obsessions. Spectacular failures. Accidents that changed everything. If there’s a story hiding underneath the obvious one, we’ll probably find it.
OXBRIAR is an independent cinematic story archive about the moments hiding underneath the obvious one — the rivalry behind an invention, the mistake behind a collapse, the accident that changed an industry.
Short cinematic documentaries built around one story, one turning point and the details worth looking at twice.
Companies. Rivalries. Inventions. Obsessions. Failures. Accidents — wherever the story leads.
New films. New archive files. Occasionally, something we couldn't fit into the story.
The tiny plastic brick survived. The company behind it almost didn't.
WATCH FILMThe numbers behind LEGO's crisis — and the decisions that helped pull the company back toward its core.
LEGO Group net sales fell from DKK 11.4 billion in 2002 to DKK 8.4 billion in 2003. The company reported a DKK 1.4 billion pre-tax loss.
LEGO described 2004 as its most serious financial crisis to date and shifted its strategy back toward the classic core product: the LEGO brick.
The action plan cut production and operating costs by 20% from 2003 levels and reduced the workforce by approximately 1,000 people.
Ford wanted Ferrari. Ferrari said no. What happened next changed racing forever.
WATCH FILMA family business split in two — and created one of sport's most enduring rivalries.
WATCH FILMBefore Airbnb became a global platform, its founders were running out of money. Their unlikely solution bought them time.
WATCH FILM